01 THE MARKET ↗
STREETWEAR.
FULL STOP.
We are in the streetwear clothing market, selling hoodies, jeans and other fashionable clothes.
THE STORY / FILE 001WEAR SOMETHING THAT SAYS SOMETHING.
JEEN-YUHS® / THE IDEAMADE
MADE
TO STAND
OUT.
01 / OUR WORLD
EXPLORE THE STORY ↓Streetwear for people who don't want to look like everybody else. Big ideas, unexpected graphics and clothes with something to say.
INDEPENDENT THINKING. INDEPENDENT CLOTHING.SCROLL TO READ OUR STORY ↓
THE BRAND / 01—04WHAT WE
WHAT WE
BELIEVE IN.
We make clothes that stand out — and we know exactly who they're for.
STREETWEAR.
02 THE NAME ↗
JEEN-
YUHS®
JEEN-YUHS — a clothing brand that focuses on unique designs and standing out.
03 THE PRODUCT ↗
NOT YOUR
USUAL FIT.
Our clothes feature bold graphics, funny captions and creative designs that make them different from normal clothing.
04 WHO IT'S FOR ↗
15—25.
Our target market is teenagers and young adults aged 15–25 who enjoy streetwear and want cool, affordable clothes.
OUR TAGLINE / JY®
JEEN-YUHS —
MADE TO
STAND OUT.
NOT FOR EVERYONE. AND THAT'S FINE.✳
THE REALITY / 05—08THE PLAN.
THE PLAN.
THE RISKS.
THE FUTURE.
There's more to a clothing brand than a graphic on a hoodie. Here's how we're thinking about it.
05 / THE TRADE-OFFS
UPSIDE.
DOWNSIDE.
+ THE GOOD
Upsides: Unique designs, affordable prices and the chance to become popular on social media.
− THE CHALLENGE
Downsides: Lots of competition, production costs and the risk of clothes not selling.
06 / THE RISKS
NOTHING
GUARANTEED.
We could lose money if our products don't sell or if manufacturing costs become too high.
07 / THE MARKETING
SEEN ONLINE.
WORN OUTSIDE.
We will advertise on TikTok and Instagram, work with influencers and sell through our website.
08 / WHAT WE LEFT BEHIND
THE CHAIR
THAT WASN'T.
We thought about making a luxury camping chair that folds up and is easy to carry. But we chose clothing because it is cheaper and easier to sell.
IDEA 002 / NOT THIS TIME ↗
END OF FILE / START OF SOMETHINGWORDS ARE
WORDS ARE
CHEAP.
SEE THE CLOTHES.
JEEN-YUHS® / DROP 001EXPLORE THE DROP ↗